1. Don't Dream BigZemlin quotes poet David Frost in his first point about not dreaming big: "Don't aim for success if that's what you want. Do what you love and believe in and it will follow." This is exactly what Linus Torvalds did when he put his Linux operating system on the Internet in 1991 and said he didn't think it would be much, just something he was doing for fun.
|Lesson 1: Don't dream big|
2. Give It All AwayZemlin also makes an important point about how companies make money from software that is given away. By giving Linux away, Linus Torvalds and the entire Linux community have created more value than anyone could have imagined. Linux today is estimated to be worth more than $10B. IBM and Red Hat continue to see increasing shareholder value, while companies using largely closed development models have seen little return to their shareholders.
|Lesson 2: Give it away|